Ikea logo röd
When you think of IKEA , what immediately comes to mind? That iconic blue and yellow logo has become synonymous with affordable and stylish home furnishings.
But did you know that the IKEA logo has a rich history that spans decades, each iteration telling a story of design, branding, and evolution? In the early days of IKEA, the logo was subjected to the constraints of newspaper printing techniques. This typeface, designed by Robin Nicholas, allowed the logo to maintain its sharpness and definition even after numerous printings.
When you see those colors, you instantly know the brand.
History of the logotype
The colors, blue and yellow, were carefully chosen not just for their aesthetic appeal but also for their symbolism. IKEA took a distinct path in a landscape where competitors were engrossed in crafting ornate bookcases adorned with lavish golden handles and excessive embellishments. This design philosophy, rooted in the notion that the form should never overshadow the content, set IKEA apart.
The logo changed throughout the years, but the core elements remained. Sometimes, the company even used an upper- and lower-case logo. The first-ever IKEA logo designed in was a round emblem featuring a red wax-seal design with the italic wordmark in lowercase cursive. The red represents the low prices offered by the brand. Nice start for the brand, but it only lasted for a year.
A complete revamp was in order in The updated logo embraced an abstract design resembling a puddle, with an uppercase wordmark placed diagonally. The colors were cream and light brown which represent stability. Back in the early years, the IKEA logos were hand-drawn.
The IKEA logo – history and design
The logo underwent simplification with a light beige background and removing vertical stripes. A yellow and black palette was introduced, with the black wordmark and the yellow background. The tagline was shifted to the right, making a bigger statement. The logo transitioned to a light beige background with a black square and emblem. In , the logo took on a brighter look. The emblem turned black and was placed on a bright yellow square outlined in black.
The IKEA wordmark became white and creatively outlined in yellow.
The History of the IKEA Logo
The logo became more sophisticated. The puddle was replaced in with an oval shape, with the emblem in white and the background in black. The lettering in the logo was refined for a cleaner look. In , we began to see the look of the IKEA logo we are used to today. The iconic horizontal wordmark inside the oval emblem took its shape, resembling the modern logo. The tagline was removed, leaving the simple IKEA brand name.
After a decade and a half, it was time for a change. The color transformed to red, conveying passion and energy. While blue and yellow are synonymous with IKEA, red still appears throughout history. Stores, uniforms, and trademarks have appeared in the striking hue.